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Service Without A Smile – Communicating Effectively While Wearing A Mask
We have been incredibly lucky here in Perth with zero community spread since the onset of the pandemic, so most of us were hit with
Pre-Admission Communications – Delivering A Gold Standard Customer Experience
This week I went for a minor medical procedure at a (human!) clinic I had never visited before. Although I had complete confidence in their
Top 5 Facebook Posts For Vets
Since I started creating Facebook posts for vets 6 years ago I’ve been plotting my social media strategies based on the reports provided by Facebook
Top 5 Veterinary Marketing Tips 2020
Amid all the craziness of this year, I’ve been constantly amazed at the adaptability, creativity and stamina of the professionals working in our industry. Not
Call To Action – The Shameless Art Of Self Promotion
Although we are primarily caregivers, veterinary practices are still businesses. Without generating visits we can’t continue to deliver the high standards of care that our
Content Planning 2021 – Are You Ready?
After a busy and challenging year, most of us are feeling relieved to have made it to the end of 2020. Who has time to
Social Media Stories – Can They Work For Your Practice?
This week I’ve been experimenting with Stories on Facebook and Instagram. I was curious about why Stories are so popular on social media – not
Halloween Marketing For Vets – Is It Relevant?
I was born in an era in Australia where Halloween used to simply be an American custom we saw on TV shows. I’ve successfully ignored
Overdue Reminders – Lost Client Or Lost Opportunity?
I’ve been busy the last couple of weeks making calls to pet owners about wellness promos and overdue services. I love making these calls! Yes
Social Media For Vets – 5 Common Mistakes To Avoid
I frequently come across the same challenges over and over that veterinarians are having with social media. It’s viewed as an unnecessary evil, but it’s
Social Media Trolls – How To Handle The Hate
I’ve noticed a lot of discussions online lately about the increasing amount of trolling on veterinary social media pages. It’s heartbreaking to see, especially when
Confidence Boosters – 6 Tips For Handling Client Conversations Like A Pro
In the veterinary industry, we often find ourselves navigating client conversations filled with emotional landmines and potential for blow-ups. For our younger team members and