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The Client Database – Leveraging Your Most Valuable Marketing Tool
Before spending your marketing budget on expensive communications, campaigns, printing and giveaways, look no further than your own practice management system. Your client database contains
Engagement Fatigue – Overcoming Social Media Overload
Checking social media feeds regularly is a habit for many people but it takes time. In the busy lives of pet owners, veterinary social media
Generational Service Delivery
I noticed recently that I intuitively change my communication style when speaking to different generations of people. For example when addressing an elderly person I
The Top 5 Customer Service Complaints In Veterinary Practice – And How To Prevent Them
When I’m asked to deliver customer service training to veterinary nurses, the first things I ask are ‘Where do you think your service is lacking?’
Service Without A Smile – Communicating Effectively While Wearing A Mask
We have been incredibly lucky here in Perth with zero community spread since the onset of the pandemic, so most of us were hit with
Pre-Admission Communications – Delivering A Gold Standard Customer Experience
This week I went for a minor medical procedure at a (human!) clinic I had never visited before. Although I had complete confidence in their
Top 5 Facebook Posts For Vets
Since I started creating Facebook posts for vets 6 years ago I’ve been plotting my social media strategies based on the reports provided by Facebook
Top 5 Veterinary Marketing Tips 2020
Amid all the craziness of this year, I’ve been constantly amazed at the adaptability, creativity and stamina of the professionals working in our industry. Not
Call To Action – The Shameless Art Of Self Promotion
Although we are primarily caregivers, veterinary practices are still businesses. Without generating visits we can’t continue to deliver the high standards of care that our
Content Planning 2021 – Are You Ready?
After a busy and challenging year, most of us are feeling relieved to have made it to the end of 2020. Who has time to
Social Media Stories – Can They Work For Your Practice?
This week I’ve been experimenting with Stories on Facebook and Instagram. I was curious about why Stories are so popular on social media – not
Halloween Marketing For Vets – Is It Relevant?
I was born in an era in Australia where Halloween used to simply be an American custom we saw on TV shows. I’ve successfully ignored