Howl-O-Ween Magic—Have You Tried Canva’s New AI Tools?
There’s nothing like a bit of magic and stardust to get into the ‘spirit’ of Halloween! With this in mind, I thought it would be the perfect occasion to test…
5 Low-Cost Ways to Fill Your Schedule
With rising interest rates and the cost of living crisis beginning to impact pet owners around Australia, veterinary practices are seeing a marked increase in pricing shopping, deferment of recommended…
The Cost of Living Crisis: Is Your Social Media Plan Ready?
For the past couple of years the veterinary industry has been diligently focused on attracting more vets rather than new clients to their practices. After all, when there’s a national…
Customising Posts for Facebook and Instagram
Although most veterinary clinics post on both Facebook and Instagram it can take valuable time modifying images and content to conform to the requirements of each platform. The image sizes…
Stop Instagram Spammers with Hidden Words
Instagram has launched a new feature to help filter out the increasingly intrusive volume of spam messages hammering our business pages. I receive private message requests from spammers daily. Do…
The Client Database – Leveraging Your Most Valuable Marketing Tool
Before spending your marketing budget on expensive communications, campaigns, printing and giveaways, look no further than your own practice management system. Your client database contains the most valuable marketing tool…
Top 5 Veterinary Marketing Tips 2020
Amid all the craziness of this year, I’ve been constantly amazed at the adaptability, creativity and stamina of the professionals working in our industry. Not only has the veterinary industry…
Call To Action – The Shameless Art Of Self Promotion
Although we are primarily caregivers, veterinary practices are still businesses. Without generating visits we can’t continue to deliver the high standards of care that our patients deserve. So how can…
Content Planning 2021 – Are You Ready?
After a busy and challenging year, most of us are feeling relieved to have made it to the end of 2020. Who has time to think about 2021? And do…
Halloween Marketing For Vets – Is It Relevant?
I was born in an era in Australia where Halloween used to simply be an American custom we saw on TV shows. I’ve successfully ignored it for many years (and…