The Waggy Dog Blog

Social Media Trolls – How To Handle The Hate

I've noticed a lot of discussions online lately about the increasing amount of trolling on veterinary social media pages. It's heartbreaking to see, especially when 99% of the criticism is unfounded and undeserved. Even when there are legitimate grounds for a complaint, the tone and delivery is nothing short of…

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Customer Service Safety Nets

Customers have higher expectations than ever before. The anonymity and speed of online shopping has given consumers a renewed sense of confidence and they are not hesitant to switch to another service provider if they feel disappointed with their experience.  Most times we only get one chance. We may not…

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Social Media Content Planning

It’s the end of the month and time for me to do my social media calendars for September. It takes a little time, but having my clients’ content mapped out and scheduled for a month in advance makes it so much easier! There’s nothing worse than staring at a blank Facebook…

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Making Hashtags Work For Your Business

Hashtags - we’ve all seen them or used them in our social media posts. However many of us use hashtags at the bottom of our social media posts without really understanding why.  Using hashtags in the correct way can attract more views to your posts and drive more traffic to…

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Dentals – 4 Ways To Mention The Money

August is traditionally Dental Month and it’s great to see some vet clinics booked up well in advance! Having a tempting offer and a great ad campaign will generate plenty of free dental checks and treatment plans, however they won’t convert to actual bookings unless you have a conversation with…

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