Emotional Intelligence in Social Media
Have you ever wondered why emojis and image-based posts are still so popular on business social media pages? And do they really matter in business?Some might think that using emojis,…
Engagement Fatigue – Overcoming Social Media Overload
Checking social media feeds regularly is a habit for many people but it takes time. In the busy lives of pet owners, veterinary social media pages are competing heavily for…
Top 5 Facebook Posts For Vets
Since I started creating Facebook posts for vets 6 years ago I’ve been plotting my social media strategies based on the reports provided by Facebook Insights. When a post attracts…
Call To Action – The Shameless Art Of Self Promotion
Although we are primarily caregivers, veterinary practices are still businesses. Without generating visits we can’t continue to deliver the high standards of care that our patients deserve. So how can…
Social Media Stories – Can They Work For Your Practice?
This week I’ve been experimenting with Stories on Facebook and Instagram.I was curious about why Stories are so popular on social media - not just with followers, but with businesses. For…
Social Media For Vets – 5 Common Mistakes To Avoid
I frequently come across the same challenges over and over that veterinarians are having with social media. It’s viewed as an unnecessary evil, but it’s not going anywhere so we…
Social Media Trolls – How To Handle The Hate
I've noticed a lot of discussions online lately about the increasing amount of trolling on veterinary social media pages. It's heartbreaking to see, especially when 99% of the criticism is…
Social Media Content Planning
It’s the end of the month and time for me to do my social media calendars for September. It takes a little time, but having my clients’ content mapped out and…
Making Hashtags Work For Your Business
Hashtags - we’ve all seen them or used them in our social media posts. However many of us use hashtags at the bottom of our social media posts without really…