FAQ: Naming Prescription Medications in Social Media Posts

Social media has become an invaluable tool for veterinarians to connect with pet parents, share insights and promote health and wellness for our pets. However, with the increasing use of these platforms comes the responsibility to communicate information accurately and ethically. One critical aspect of this communication is adhering to regulatory guidelines regarding the mention of prescription medications, particularly Schedule 4 (S4) drugs.

With the recent introduction of Beransa and Solensia for arthritis, I’ve noticed many social media posts from veterinary clinics that name them outright. I’ve also had a few queries from clients, so it seemed like a good time to clear up some of the confusion around this topic.

Q1: Why can’t veterinarians mention the names of S4 drugs on social media?

A: Due to regulatory guidelines, veterinarians are not permitted to mention the names of Schedule 4 (S4) drugs in public forums, including social media. This is to ensure responsible communication about medications and to prevent misuse or misinterpretation of drug information.

Q2: What should I use instead of the drug name when posting on social media?

A: When referring to S4 drugs in your social media posts, use descriptive terms instead of the drug name. For example, instead of naming the drug, say “New long-acting pain relief” or “effective anti-inflammatory medication.”

Q3: Can I mention non-S4 drugs by name in my posts?

A: Yes, you can mention non-S4 drugs by name, as long as you follow all relevant guidelines and regulations regarding the promotion and discussion of medications.

Q4: Why is it important to follow these guidelines?

A: Adhering to these guidelines ensures that we provide information in a responsible manner, maintain professional integrity and comply with legal and ethical standards. This helps protect both veterinarians and pet owners.

Q5: What are some examples of how to phrase posts about S4 drugs?

A: Here are a few examples:

  • “We’re excited to offer new long-acting pain relief for your pets!”
  • “Ask us about our effective anti-inflammatory medication options.”
  • “Discover our latest treatments for managing chronic pain in pets.”

Q6: Where can I find more information about these regulations?

A: For more detailed information on the regulations surrounding the mention of S4 drugs, please refer to the relevant veterinary regulatory authority or professional guidelines provided by your local veterinary association.

By following these guidelines, we can ensure that we communicate effectively and responsibly about the medications we use to care for our beloved pets. Feel free to share this FAQ to spread awareness and ensure we all adhere to the best practices in our social media communications.