Emotional Intelligence in Social Media
Have you ever wondered why emojis and image-based posts are still so popular on business social media pages? And do they really matter in business?Some might think that using emojis,…
The Client Database – Leveraging Your Most Valuable Marketing Tool
Before spending your marketing budget on expensive communications, campaigns, printing and giveaways, look no further than your own practice management system. Your client database contains the most valuable marketing tool…
Engagement Fatigue – Overcoming Social Media Overload
Checking social media feeds regularly is a habit for many people but it takes time. In the busy lives of pet owners, veterinary social media pages are competing heavily for…
Pre-Admission Communications – Delivering A Gold Standard Customer Experience
This week I went for a minor medical procedure at a (human!) clinic I had never visited before. Although I had complete confidence in their expertise, knowledge and equipment I…
Call To Action – The Shameless Art Of Self Promotion
Although we are primarily caregivers, veterinary practices are still businesses. Without generating visits we can’t continue to deliver the high standards of care that our patients deserve. So how can…
Content Planning 2021 – Are You Ready?
After a busy and challenging year, most of us are feeling relieved to have made it to the end of 2020. Who has time to think about 2021? And do…
Overdue Reminders – Lost Client Or Lost Opportunity?
I’ve been busy the last couple of weeks making calls to pet owners about wellness promos and overdue services.I love making these calls! Yes - they are conversion and compliance calls,…