Howl-O-Ween Magic—Have You Tried Canva’s New AI Tools?
There’s nothing like a bit of magic and stardust to get into the ‘spirit’ of Halloween! With this in mind, I thought it would be the perfect occasion to test…
What Makes Your Veterinary Practice Different? Know Your Competitors
In the past, pet owners would automatically call their most conveniently located vet clinic for their pet’s needs. These days, there are enough clinics to allow for price shopping and…
Lassie Come Home – How A Movie Star Dog Helped a Facebook Post Go Viral
I’m often asked by clients “How can I make my post go viral?”. Believe me, if I had the answer I’d be rich! I plan my social media posts very…
5 Low-Cost Ways to Fill Your Schedule
With rising interest rates and the cost of living crisis beginning to impact pet owners around Australia, veterinary practices are seeing a marked increase in pricing shopping, deferment of recommended…
Social Customer Service—Is Your Vet Practice Meeting Client Expectations?
‘Social Customer Service’ - yes, it’s a thing!According to Hootesuite’s Social Media Trends 2023 report, a shift to digital during the pandemic left customers more willing than ever to engage…
The Cost of Living Crisis: Is Your Social Media Plan Ready?
For the past couple of years the veterinary industry has been diligently focused on attracting more vets rather than new clients to their practices. After all, when there’s a national…
Top 5 Scheduling Best Practices for Social Media
Knowing what to post and when, then finding the time to upload content to multiple platforms can be stressful and time consuming for any busy veterinary practice.In this month’s blog…
Different Posts for Different Platforms
With a variety of social media platforms available to choose from, it’s important for businesses to recognise the intrinsic differences between them and the type of content that resonates with…
Emotional Intelligence in Social Media
Have you ever wondered why emojis and image-based posts are still so popular on business social media pages? And do they really matter in business?Some might think that using emojis,…
The Client Database – Leveraging Your Most Valuable Marketing Tool
Before spending your marketing budget on expensive communications, campaigns, printing and giveaways, look no further than your own practice management system. Your client database contains the most valuable marketing tool…