As social media continues to evolve, short-form video content remains one of the most engaging ways for veterinary clinics and pet professionals to connect with pet parents. Instagram/Facebook Reels, TikTok and YouTube Shorts provide incredible opportunities to educate, entertain and build trust with your audience. If you’re looking for fresh inspiration, here are the top 10 reel ideas for vets and pet-related businesses in 2025.
1. A Day in the Life of a Vet/Vet Nurse
Take your audience behind the scenes of your clinic. Show a morning routine, patient check-ins, procedures (in a pet-friendly way), and even some lighthearted moments with the team. These reels help humanise your practice and build connections with pet parents.
2. Pet Myth Busters
There are so many misconceptions about pet health, from “dogs’ mouths are cleaner than humans'” to “indoor cats don’t need vet visits.” Use quick, engaging visuals and text overlays to debunk common myths and provide expert insights.
3. Before and After Transformations
Showcase pets recovering from treatments such as dental cleanings, grooming, weight loss journeys or skin condition treatments. These satisfying transformations highlight the impact of veterinary care and encourage pet parents to stay proactive with pet health.
4. Common Signs of Illness in Pets
Educate your audience by sharing subtle signs of illness that pet parents might overlook. Use split-screen effects or animations to show symptoms in dogs and cats, prompting pet parents to seek veterinary care sooner.
5. What’s in My Vet Bag?
Give viewers a peek inside a Veterinarian’s or Vet Nurse’s bag. Highlight essential tools, medications, and items you use daily. This fun and informative reel can demystify veterinary care while engaging curious pet parents.
6. Fun Facts About Pet Anatomy
Did you know cats have a floating clavicle, or that dogs sweat through their paw pads? Share surprising and little-known facts about pet anatomy in bite-sized, engaging reels that encourage sharing and engagement.
7. Pet First Aid Tips
Quick, digestible first-aid tips—such as how to handle a choking pet, bandage a wound or recognise heatstroke—are highly valuable to pet parents. These reels position your clinic as a trusted source of emergency pet care advice.
8. Meet the Team
Introduce your Veterinarians, Vet Nurses and support staff through fun, personality-driven reels. Have them share their favourite pets, their roles at the clinic, or why they love working with animals.
9. Pet Behaviour Explained
Why do cats knead? Why do dogs kick after they pee? Break down quirky pet behaviours with expert explanations. Use engaging footage of pets in action with voice overs or captions for easy consumption.
10. POV: A Visit to the Vet Through a Pet’s Eyes
Create a fun, lighthearted reel that follows a pet’s journey through a vet visit from their perspective. Use first-person (POV) shots, captions and humorous commentary to make the experience engaging and relatable for pet owners.
Final Thoughts
Reels are an incredible way to educate, entertain and connect with pet parents while showcasing your clinic’s expertise and personality. Try experimenting with these ideas and track engagement to see what resonates most with your audience. With the right mix of educational and entertaining content, your veterinary clinic or pet business can build a loyal online community in 2025 and beyond!
